Salesforce Events

Overview

For Salesforce events, our team played a key role in shaping the internal event experience for 5,000+ attendees. We helped push the branding forward, introducing fresh directions that aligned with the company's evolving identity. A big highlight was bringing our characters to life, who were crucial in introducing the concept of Agents, aimed at expanding the business's workforce in a creative and engaging way. It was all about making those connections memorable and impactful.

Concept

Salesforce was undergoing a brand evolution, but the new direction clashed with existing event branding. Our team was tasked with developing a solution that merged both seamlessly, ensuring a cohesive experience across all touchpoints. Our refined design elements established a foundation that set a precedent for future events. Additionally, this kickoff aimed to accelerate the adoption of a new AI tool for our customers. In the concepting, we focused on conveying themes of speed and liftoff.

Agents and Humans — collaboration framing

Guides with lollipops — Guides handing out branded lollipops

Lollipops — Custom lollipops as event swag

Event space — Main event space — lobby and gathering area

Directional signage — Wayfinding signage across the venue

Stickers — Sticker pack — character moments and event-only marks

Directional signage with guide — Wayfinding paired with a guide on the floor

Yearbook wall — guides — Yearbook wall — featuring the event guides

Keynote gathering — Audience gathering before the keynote

Character cutouts — artwork — Character cutouts — final artwork

Character cutout — Life-size character cutouts on site

Character — Codey — Codey character moment

Character — Einstein — Einstein character moment