Ray Yuen
I'm a multidisciplinary designer and illustrator based in San Francisco. I have 20+ years of experience in brand identity, web design, and print. I've led creative for in-house teams at Salesforce, Quantcast, and Pokémon.
I build scalable design systems, launch internal brands, and create illustrations. My goal is always the same: make the idea feel clear and alive.
Outside of client work, I draw and take photos on a Fuji X100. I also tinker with small interactive code projects. See what I'm up to right now.
A cloud-based CRM platform that helps businesses manage sales, marketing, and customer relationships where I designed event assets and developed character-driven branding.
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A data-driven advertising analytics company where I evolved the brand identity, created marketing assets, and developed educational content.
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An ed-tech company where I developed a scalable illustration system, creating character templates and assets to enhance K-12 educational content across web, print, and curriculum materials.
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A brand management subsidiary where I designed marketing assets, packaging, and promotional materials to support product launches and global campaigns.
see projects →Open to commissions, freelance work, and collaborations.