quantcast.com

Overview

Our team was responsible for the design system for the marketing website for Quantcast, an advertising and analytics company. We ensured the website maintained consistent design and branding throughout a comprehensive rebranding effort.

Team: Web Developer, Product Marketing, Content, Design
Role: Web Design, Branding, Content Artwork

Messaging — Value Proposition and Brand Identity

Quantcast is known for digital advertising and audience measurement. The primary objective of our design was to communicate our products and offerings in a straightforward and accessible manner. We aimed to simplify complex concepts and ensure our visual language effectively supported our capabilities.

Topic map visualization — exploring audience data in motion

Brand-led landing page

Mobile view — Responsive mobile experience

Spurs co-branded page — Co-branded campaign page — San Antonio Spurs

Module screenshot — Modular content blocks

Insights screenshot — Insights publication

Ad solutions page — Ad solutions landing

Measure hero experiment — Measure — hero experiment

Engaging Visuals

Brand graphics that illustrate audience data and insights. We experimented with various ways to visualize our audience data and AI/ML processes through images, color, and motion.

Data bites — seltzer — Data Bites — seltzer

Motion graphics — richness and real-time aspect of our data

Platform isometric — Platform — isometric view

Audience profile

Platform — buy-side flow

Retrospective

Ensuring a consistent experience from brand to product. By aligning UX design elements — visual aesthetics, navigation, and interaction patterns — users can transition smoothly between the marketing site and the product, and feel a sense of continuity.

Learning SEO basics. I learned a lot about website analytics, SEO, and tracking sources, and how this contributes to a larger digital strategy.