Pokémon Exhibits

Exhibit and booth design for The Pokémon Company International across multiple years of trade shows. Each event meant a fresh kit of large-format graphics, banners, and on-floor signage — produced in-house and built to read clearly across a busy show floor.

Team: Licensing, Design
Role: Graphic Designer

The annual licensing show set the tone for partner conversations. Booth graphics, character cutouts, and printed collateral worked together to give partners a tactile sense of the brand they were buying into.

Toy Fair had a different audience — buyers walking the floor at speed. The visual hierarchy needed to land in three seconds, with character moments doing most of the work.