Pokémon Trade Shows

Design, marketing, and production for the major fan-facing Pokémon events across half a decade — the 10th Anniversary Video Game National Championship and the Diamond & Pearl launch among them. Each show meant a coordinated kit of environmental graphics, stage backdrops, signage, and printed collateral, scaled to convention-center-sized rooms.

Team: Licensing, Marketing, Design
Role: Graphic Designer

Pokémon's 10th anniversary doubled as the Video Game National Championship. The visual system had to feel celebratory but legible from across a giant tournament floor, with character moments threaded through the wayfinding.

The Diamond & Pearl launch leaned into the dual-color identity of the game pair. The system flexed across launch event signage, in-store collateral, and on-floor displays — all reading clearly as part of the same release.