Swoon Learning

Swoon Learning is a math-and-chess platform that wanted a visual voice as warm and confidence-building as its pedagogy. I built a character-led illustration system that could carry homepage hero moments, in-product feature graphics, and looping animations — all from the same small kit of expressive characters and props.

The illustration system stretches across the marketing site — feature pages, program overviews, and a "what's included" view that needed a lot of items to read clearly at small sizes.

A handful of looping animations bring the characters and product moments to life on key marketing surfaces.